Articles from Accertify

Accertify, a leading fraud decisioning provider whose Predictive Yes Platform helps merchants say yes to more good customers, more revenue, and more growth, today announced it has achieved HIPAA compliance, expanding the company's ability to help healthcare organizations and healthcare-adjacent businesses combat payment fraud, account takeover, and other forms of digital healthcare fraud while safeguarding protected health information (PHI).

Accertify, a leading fraud decisioning provider whose Predictive Yes Platform enables merchants to say yes to more good customers, more revenue, and more growth, today released The Convergence Dividend: Quantifying What Fraud-Cyber Convergence Actually Delivers, a landmark proprietary study conducted in partnership with Liminal. The research - spanning 250 Director-level and above fraud, risk, and security leaders across Retail/eCommerce, Travel, Restaurants/QSR, Entertainment & Media, and Marketplaces - is the first large-scale empirical proof that fraud-cyber convergence produces better business outcomes, and the first to identify the specific behaviors that separate top-performing organizations from the rest.

The fraud problem has shifted. For years, merchants have focused their fraud defenses at checkout, at the moment of transaction. Meanwhile fraudsters have shifted their attack methods, exploiting account creation, login, and account changes long before a purchase is made. At the same time, the explosion of first-party abuse - like refund fraud, promotion gaming, and policy exploitation by people who look exactly like legitimate customers - has extended fraud risk past the point of payment. Against this backdrop, a convergence between fraud and cybersecurity is occurring as the two disciplines join forces and work together on account takeover, identity confidence, and card not present (CNP) fraud. This convergence recognizes that fraudsters are treating the entire customer lifecycle as a single attack surface.