Articles from Grande Cosmetics

Performance Beauty Group Appoints New Leadership at Grande Cosmetics
Grande Cosmetics, America’s number one lash and brow serum brand, today announced the appointment of Sabeen Mian as Brand President. Founder Alicia Grande is stepping into the role as the brand’s Chief Visionary Officer (CVO). Mian joins Grande Cosmetics following her successful two-year tenure as President of the Lash Division at Performance Beauty Group, Grande Cosmetics' parent company. In her expanded role, Mian will lead Grande Cosmetics alongside fellow Performance Beauty Group brands: Lilly Lashes, Velour Beauty, and FlutterHabit. Alicia Grande will continue to drive the brand's vision alongside Mian and spearhead growth and innovation.
By Grande Cosmetics · Via Business Wire · February 17, 2026