Articles from GumGum

GumGum, the Mindset Company™ transforming advertising, today announced the release of The Marketers' Take On Mindset: 2026 Global Report, revealing that marketers increasingly see consumers’ mindsets as a critical factor in determining advertising relevance, even as many continue to rely on traditional identity-based audience targeting. The report, which surveyed over 2,000 marketers across the US, UK, and Australia, found that while the industry has largely embraced mindset as a principle, adoption as a methodology has yet to catch up.

GumGum, The Mindset Company™ transforming advertising, today announced the launch of GumGum Sports Media, a new suite of advertising products that transforms live sports viewership and sponsorship exposure into addressable audiences brands can activate across digital media. Powered by Relo Metrics, a division of GumGum, and supported by VideoAmp viewership audiences, the suite bridges a gap that has long frustrated sports marketers: determining whether fans actually saw the brand placement or logo that appeared on screen.