Articles from InMobi

InMobi, the global technology leader specializing in agentic commerce and advertising, today announced the official launch of InMobi Ad Experiences. This enhanced full-funnel solution combines the company’s proprietary first-party data and inventory from Glance, its consumer agentic commerce platform with nearly two decades of programmatic scale to drive peak advertising outcomes for brands along with a peak consumer experience. FOSSIL brand, part of Fossil Group (NASDAQ: FOSL), InMobi’s inaugural brand partner for Ad Experiences, deployed it for its BIG TIC spring campaign across a multi-screen beta.

InMobi announces the appointment of Kunal Nagpal to the role of Chief Business Officer, with responsibility over InMobi’s advertising businesses. This newly created position marks a pivotal step in enhancing the company’s advertising initiatives across InMobi’s diverse portfolio, including Glance AI, an immersive generative AI commerce platform, along with InMobi Global Exchange and InMobi DSP.

1Weather, a leading consumer weather app with more than 100 million active users, and Tomorrow.io, the world’s leading Resilience Platform™, released an in-depth report on how climate volatility has impacted both Americans’ lives and business operations. The report revealed that more than 80% of those surveyed said they were significantly impacted by the devastating storms, hurricanes and relentless heat waves that hit the United States during Summer 2024. Nearly 85% of respondents also shared their concerns around the costs of these weather-related experiences such as higher-than-average electricity bills, power outages, grocery and travel disruptions. More than 50% of consumers also say the adverse weather shifted their daily routines.

InMobi, a global consumer technology company transforming how consumers discover and consume content, shop, and engage with brands, today announced the closing of a $100 million debt financing agreement from MARS Growth Capital, a joint venture between MUFG and Liquidity Group. The funds will be used to propel InMobi’s artificial intelligence (AI) development and deployment efforts forward and fund potential AI-focused acquisitions.

InMobi, a leading provider of monetization and marketing technologies that help businesses fuel growth, today released insights from a joint study with Advertiser Perceptions, the leading provider of research-based strategic market intelligence to the media, advertising, and ad tech industries, demonstrating that brand advertisers are increasingly adopting performance KPIs for their campaigns.

InMobi, a leading provider of content monetization and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This solution—the most robust for mobile publishers—follows the strategic acquisition of the Choice CMP from Quantcast and reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, empowering them to navigate the dynamic and intricate privacy landscape.

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. This AI-powered innovative tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonization of the advertising industry. This collaboration underscores InMobi's resolute commitment to sustainability, aligning with Ad Net Zero's mission to revolutionize the advertising landscape through decarbonization initiatives spanning ad production, distribution, and publication.

InMobi, a leading provider of content monetization and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This strategic acquisition reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, empowering them to navigate the dynamic and intricate privacy landscape.

InMobi Commerce, a leading advertising technology platform for eCommerce companies, today announced that Lord and Taylor’s retail media program that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s clothing brand.

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced its global sustainability commitment with Science-Based Targets Initiative (SBTi), an organization that drives ambitious climate action in the private sector by enabling companies to set science-based emissions reduction targets in line with the Paris Agreement. More than 4,000 businesses around the world partner with SBTi to reach net-zero carbon emissions and help curb global warming.

InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new Chief Technology Officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience with InMobi, Pall will play a crucial role in elevating the company's technology roadmap, spearheading innovation initiatives, and driving growth in an ever-evolving and competitive market.

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, released a Publisher Insights Study to better understand publishers’ priorities in the ever-evolving landscape with 65% of respondents saying their key focus area for 2023 is identity resolution and contextual targeting.

InMobi, a leading provider of mobile marketing and monetization technologies, announced its new industry-first, proprietary programmatic bidder to better drive iOS app performance for growth marketers without relying on user-level identifiers. Complementing InMobi’s traditional demand-side platform (DSP), the pioneering automated bidder is built from the ground up to rely solely on privacy-safe data signals when optimizing programmatic media buys while leveraging Apple’s SKAdNetwork (SKAN) attribution framework.

InMobi, a leading provider of marketing and monetization technologies reaching consumers around the globe, announces the appointment of three advertising industry veterans to its Global Ad Monetization team.

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a retail media advertising partnership with Lord & Taylor—America’s first and oldest department store—for the retail giant to utilize InMobi Commerce, an innovative suite of product discovery and monetization solutions that help retailers maximize media-derived revenues while engaging and inspiring shoppers.

Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated cross-channel dashboard and reporting solution. The globally-available solution automates performance insights for app advertisers who are scaling across the channels they most commonly use—including Meta, Google, Apple Search Ads, TikTok and Snap as well as InMobi—delivering actionable high-level dashboards and granular reports through a centralized platform.

Adsta, a media market platform geared towards consumer packaged goods (CPG) brands looking to expand their grocery media reach, has announced a groundbreaking partnership with InMobi Commerce. InMobi Commerce offers an innovative suite of product discovery and monetization solutions for retailers and eCommerce companies around the world and the partnership will bring an innovative ad experience to Adsta’s network of 3,300+ grocery stores.

Appsumer, a leading performance insights platform for mobile app advertisers by InMobi, unveiled its benchmark report on how major advertisers are leveraging the top sources for app downloads, analyzed through advertiser channel adoption and share-of-wallet. The report provides a snapshot of advertiser behavior from second quarter 2021 to the second quarter 2022 and reveals that Apple has gotten a significant boost to Apple Search Ads (ASA) as a result of their AppTrackingTransparency (ATT) initiatives, while Facebook and Snap saw declines in both share-of-wallet and market share.

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP), giving advertisers, brands and media buyers across Yahoo’s extensive global portfolio of clients direct access to premium in-app supply and global user base, at scale.

InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, today announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe, in addition to first-look access to in-game mobile supply in Asia-Pacific (APAC) region.

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced the launch of InMobi Commerce, an innovative suite of product discovery and monetization solutions, for retailers and ecommerce companies that are designed to help maximize media-derived revenues around the world. InMobi Commerce is a pioneer in launching shoppable videos to retailers, helping them create high-impact video shopping experiences, moving immersive product discovery from social platforms back to their owned channels.

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today launched Meson, a truly independent SaaS mediation platform designed to help publishers white label it as an in-house solution. Publishers will get to fully own and manage their data, control each aspect of their monetization, user experience, and linkages to user acquisition, and transparently review the end-to-end flow of advertising dollars to understand their true take rate.

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today unveils Curated by InMobi, a series of privacy-compliant customized marketplaces based on both audience and contextually relevant supply to better help mobile advertisers reach consumers. With custom-built audiences, custom creative support, pre-built supply packages, and managed service for optimizing campaign performance, Curated will initially feature premium sports and holiday shopping as vertical offerings in the beta version with additional audiences expected in the first quarter of 2022.

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced it has signed a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides a 360-degree view of marketing spend across channels, allowing advertisers to turn complex data into rich insights. Based in London, Appsumer has been the intelligence platform of choice for performance marketing teams at consumer brands, including Miniclip, Picsart, Viber and more. The company was funded by Galvanise Capital and named a Top 100 UK start-up.

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a partnership with TrueData, a data platform specializing in cookieless identity resolution, first-party data onboarding and audience marketing to further scale its identity resolution solution based on known consumer behaviors to facilitate meaningful conversations for advertisers.

InMobi, a leading provider of marketing and monetization technologies, today announced that Joe Esposito has joined to lead the newly formed Agency Partnerships team, reporting to Greg Archibald, Senior Vice President of North America Media, to deepen the company’s relationships with top agencies across the North American region.

InMobi, a leading provider of marketing and monetization technologies reaching consumers around the globe, today announced the appointment of distinguished advertising industry veteran Todd Rose as Senior Vice President of Business Development. Rose joins InMobi to operationalize and accelerate a cohesive data and identity strategy, as well as expand strategic partnerships for clients to better leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections and ignite growth. He’s based in San Francisco and reports to Abhay Singhal, Co-Founder of InMobi Group and CEO, InMobi Marketing Cloud.

InMobi, a leading provider of marketing and monetization technologies, today announced the debut of InMobi Telco, a new suite of offerings that enable mobile operators to deliver and monetize compelling content assets, improve their subscribers’ experience, and grow their businesses. Already adopted by three of the top telecommunications providers in North America and one of the largest in both the Middle East and Latin America, InMobi Telco marks the company’s global expansion into the enterprise telecommunications industry in line with its mandate to connect businesses with consumers through intelligent, mobile-first solutions.

InMobi, the world's leading independent marketing cloud, today announced the launch of in-game advertising which is now available for brands across the globe to access programmatically on InMobi Exchange. The launch of unique in-game inventory on InMobi Exchange will enable brands to reach premium mobile users with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena or the extremely popular casual and hypercasual gaming space.

InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering in-app header bidding across substantially all major mediation platforms, including AppLovin MAX, Amazon Transparent Ad Marketplace, Fyber FairBid, Google Open Bidding, ironSource and MoPub Advanced Bidding. This enables app developers to access InMobi’s most premium demand on their preferred platform while giving advertisers frictionless access to quality in-app inventory at scale.

InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers. UnifID (pronounced “unified”) works as a stand-alone solution or in combination with other industry-leading alternatives that have entered the marketplace. It is designed to help app publishers make their advertising inventory more addressable and thus more valuable to advertisers.

InMobi, one of the world’s leading independent marketing clouds, today announced that it has appointed Krista Thomas, Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud. The proven ad tech veteran will leverage 20 years in the media and marketing industries to dramatically expand InMobi Marketing Cloud’s global awareness and influence, optimize customer acquisition, and launch innovative new solutions that leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections, and ignite growth.